I am going to Nashville June 10th to shoot country singer Hannah Bethel for her up coming EP release and some promo photos.  While I am there I have scheduled a fashion / glamor workshop.  The workshop will be a full two days and I will cover my shooting styles and lighting styles as well as how to direct and work with a professional make up artist and how to direct models.   I will also be covering business practices.  The two day workshop will be just like my two day workshop I conduct out here in Los Angeles.

This one is a little different in that I am going to be in Nashville and I am accepting six photographers and offering a much lower discounted price of $650 for two full days. The normal rate is $1,650 for two days for a private workshop.  With a small group of six photographers it will be just the right number so that there aren’t too many so you can fully grasp my techniques and have my full attention.

Day one we will be covering studio lighting for fashion and glamor.

Day two will cover how to light outdoors, especially in difficult lighting conditions.  With the use of different lighting tools like a speed light on camera, to reflectors to using actual strobes and scrims, I will show you that you don’t have to wait until the “golden hour” to make great photographs.

There will be food and drink as well as a whole lotta southern fun !  You can get more information and sign up on this workshop page and you can get the full details of what I cover in  my two day photography workshops that normally run $1,650.00 here.

Check it out and please ask any questions you may have !          

Time is running out !  Reserve your spot today !

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A fellow photographer friend of mine asked me a question today. She wanted to know what the term branding meant in relation to a photographer’s career. This is a really good question because your career as a fashion photographer, portrait photographer, wedding photographer or any kind of photographer depends on branding yourself. As photographers we are hired for our style and look of our photos.

1. The first part of branding yourself is designing a logo. That doesn’t mean your logo has to be a graphic or initials. Take for example Gucci. When you see the word Gucci you know it’s Gucci by the font style that is used. Same can be said for Quicksilver, Versace, and the list could go on. My logo for example is the font style that is used as well as the spacing between letters. The next thing you want to be aware of is your color scheme of your logo. My colors are gray background and white letters.

2. So now you have your logo and color scheme. You then make your website. Your website should incorporate your color scheme as well. My site is a gray background and white letters. It has been this way for 10 years and hasn’t changed once. People are creatures of habit. When you change up your site and colors every year or every other year that is not a very effective technique to keep your brand in everyone’s minds.
Think of McDonalds. If those golden arches suddenly were green, or blue or red or whatever, what do you think would happen ? LOL

3. Now you make your business cards and letter head for contracts and correspondence. Everything must match.

4. The next MOST important part of branding yourself as a photographer is defining your own style of shooting. Now this takes years. You need to get to know and find yourself as a photographer and shoot what you love as noted in this post.   This will become your signature style in which you will be hired for jobs.  My signature style is the back lit flare look with a little bit of fill shot outdoors.  I do not do this in post.

I really like this look and this is a technique I teach in my private photography workshops. It is a soft look that does not require much gear and you can use a reflector and or an off camera flash to just give a kiss of fill light.  I also execute this look in studio as well.

In conclusion, this is branding yourself as a photographer.  Only YOU can do it.  Only you can find yourself and your style.  Remember that this is the most important part of establishing your name / brand.   Any questions or comments please ask away !

Cheers !

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Ok so your  client tells you that you will be shooting their fashion look book or ad campaign on location and you naturally assume it will be an outdoor location.  Ahhhhh lest we forget that location also means indoors and not just in studio .  This photo shoot for my client’s look book was pretty cool.  It was inside club Elevate and even during the day it was pretty dark inside.   So I hit her with a key light with a 40 degree grid.  Behind the pebbled glass were two lights at full power.  Remember that I wanted to create a heavenly look and my vision was to have bright white light around her.

High Key Lighting

So here is an instance where I had to light on location but it was indoors.  Something about this picture to me is special.  Remember me telling everyone that you should never let that camera out of your hands as long as there is a model in front of your lens ?  Well while my assistants were tweaking the lights I kept my eye on the model.  She just happened to look down for whatever reason and just the way her arms were positioned and her legs and the way her hair fell I saw it and shot it.  I think it’s the best shot from that series.  No we can’t clearly see her face but that is ok.

Never forget, as a photographer we are creating a mood, a fantasy, a feeling. We do this so our client can sell their clothes.  It’s not always about the model’s face.  Keep your eyes on the model and your camera ready to shoot just like you would do if you were holding a gun in war !!  This photo btw is right out of my camera.  It hasn’t gone through post yet except for removing the metal seam connecting the glass panel that was going right through her body from head to toe and it looks great!

Get it right IN CAMERA !  My mentor and good friend celebrity fashion photographer Jerry Avenaim taught me this a long time ago.  Always be ready !  Photographers have eyes in the back of their head and we also notice EVERYTHING around us even when other people don’t think we can see what is going on on the other side of the set or in the make up room etc. but we do know.  Good photographers are good observers.  When I am at the store, in a restaurant, at my nephew’s football game, the bank… you get my point.  I am always observing.  Develop that quality and perfect it.  I guarantee you will gain by leaps and bounds in your photography.

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Another successful fashion photography workshop. This time photographer Ken Davie came up from San Diego ! Super nice guy and very eager to learn. I LOVE when I get photographers in here who want to learn ! So with Ken his main issue was that he was intimidated when directing the model, make up artist and wardrobe stylist. Basically he needed to learn how to take charge of his own shoot which is not as easy as one might think.

We started off day one with Ken just observing me. He observed how I handled the photo shoot from start to finish. Started off with the make up process, discussing concepts for wardrobe and lighting.

We shot in studio and outdoors on location. Day two of the workshop I took Ken to an outdoor location. Obviously the best time to shoot outdoors is the last couple hours of the day. Well, when shooting an assignment you don’t have that luxury to only shoot in the last two hours of the day. When you have to shoot a catalog, editorial or advertisement you shoot all day. So I showed Ken how to shoot great photos at anytime of the day including mid day when the sun is at the worst possible position. By using scrims and placing the model in certain areas you can achieve great lighting at any time of the day.

Ken had come from a background of shooting product and he wants to make the switch to shooting people, a MUCH different process. Here are some results of Ken’s workshop. I have video but I am trying to learn how to edit it. If anyone would be willing to offer their service to edit please contact me.

High fashion photography

Beauty photo from my fashion photography workshop

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Ok I want to have a page that talks about the business of photography. I live by these words , YOU MUST FIRST BE A BUSINESSMAN BEFORE YOU ARE A PHOTOGRAPHER. If you think that you will be able to make a living as an artist, then you are wrong. I want this page to be a resource for all photographers out there who are just beginning their career and even the pro’s who THINK they know it all.

So if you have something to add, personal experience etc., then please feel free to add to the page. The information will only benefit all of us. We have to stand strong and not low ball clients. Maybe it is not being done intentionally and only being done out of ignorance. I am here to educate us all so we don’t keep looking like a bunch of idiots who will pick up a digital camera, shoot 10,000 frames and get lucky. THAT is not a true photographer. Yes you are satisfying the client, but come on let’s get real.

First and foremost is ALWAYS have a contract between you and the client.  From a simple model test to a big advertising job a contract is a MUST.   Always have them sign it and  fax back to you or mail it.   I am not sure if emails will hold up in court so I just always do contracts with a written signature.  In the contract you want to spell out everything.  You have the job description, job date, location, contact info including address and phone and fax.  Then you list the rate for each crew person starting with you the photographer.  Then you have your assistants, digital tech, make up, hair , wardrobe, rental gear, studio or location rental, basically you list every single fee that will be part of the shoot.  A contract is just a simple and easy way to avoid any misunderstandings and to avoid the “he said she said” dilemma.

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