Jason Christopher, LA Commercial & Fashion Photographer Bio

This weekend I had the pleasure of sharing my knowledge with another attendee of my private workshop. On the second day we went out of the studio to learn how to light at any time of day with minimal gear.
So I attach my favorite speed light, the Canon 580EXII, to the hot shoe of my Canon 5D Mark II.
It was a sunny day under a blue sky scattered with big white puffy clouds and a beautiful model sitting on a white country wood fence.
So I proceed to show Jeff, my workshop attendee, how to set up the 580EXII in order to capture the beauty of our fashion model while still maintaining details in the blue sky, puffy clouds and green grass. The model was facing the harsh sun so I had Jeff scrim her with a 60 inch shoot through umbrella. I then set the flash to ETTL and high speed sync mode, dialed up the flash exposure 3 whole stops and zoomed the flash head to 105mm. I was standing about 8 feet from the model with an 85mm lens on the camera.
Now this is the awesome part! I then set my shutter speed to 1/1250th of a second! My fstop was 4.5 and my ISO was 200. I shot away and this was the beautiful result even under a mid day sun. I LOVE this flash!
The possibilities are endless. The high speed sync mode is my favorite feature. I now am not limited to syncing at only 1/250th of a second! I can capture details in my background and control my contrast by using a very fast shutter speed.
Now, my only warning is have a good amount of double A batteries or use an external battery like a Quantum Turbo 2×2. Also very important is that you can’t shoot fast because you will end up blowing up the flash because of all the power your asking it to pump out by pushing it 3 full stops and zooming the flash head to it’s max at 105mm. Which is another great feature. Being able to zoom the flash head from 24mm all the way to 105mm gives the photographer so much control and room to play with.
The Canon 580EXII is one piece of gear that is always in my bag.

I am a true photographer, especially a fashion photographer.  How many of you can HONESTLY say this ?  Think really hard because I am willing to bet that the majority of this new breed of photographers who have never shot film have no clue what the basic fundamentals of photography are .  Now I know you are all out there calling me an asshole and every other name in the book but the proof is in the photos.

I spoke to a photographer today who has only been shooting for about a year.  He told me how much he loves digital. I asked him why.  Get ready to fall back in your seats because his answer made me cringe.  He told me he loves digital photography because he doesn’t know the basic fundamental lighting techniques and he just fixes his photos in Photoshop.  If he needs an extra light he just pops it in where he needs it.  I was so thrown back I couldn’t even gather my thoughts to say anything back. Think about what this person said.  It’s SAD and PATHETIC ! And I am so damn sick of it !  Don’t get me wrong, he is a friend and a good person but it’s guys like this that are hurting the business and hurting true professionals like me and many others.

So now we have the business of photography to be concerned with. If he doesn’t know the basic fundamentals of photography do you think he knows anything about how to run a photography business ?  Hell friggin no he doesn’t !

This brings me to my main reason for writing this post.   Just because we are now shooting digital, does not give you an excuse to lose your discipline which is exactly what has happened with everyone today !  With the advent of digital, photographers have gotten LAZY and don’t even know how to connect with their subject, which is what makes a great photograph.  Richard Avedon was amazing at this.   I highly suggest you all go out and get the DVD Richard Avedon – Darkness and Light by American Masters Productions.   What you will see is he used a Rolleiflex camera.  The Rollei as most call it for short is actually my favorite camera and it only cost me $250 used of course.  They aren’t made anymore.  The camera is medium format, 6×6 cm and can take 120 or 220 film. There is no meter in it, no electronics, no batteries, no auto focus and no zoom lens.  You must crank to advance to the next frame and to achieve focus you line up the diagonal line in the focus prism.  You must hold it very steady and to make it even more challenging the image you see when you look down is reversed !  So lets say you are using 120 film, you have only 12 chances to get the shot you need/ want.  That’s right you heard me, 12 chances ! That’s it !  You don’t get 1,000 chances.  So you must take your time with your subject and this gives you the opportunity to actually connect !  There’s none of this taking the shot, looking at it to see if you got your exposure correct  wile the model sits there thinking about what a moron you are.

Meet the Rolleiflex !  Click the image to make it larger.  I labeled all the elements for you.  I still shoot with this camera on tests to keep my chops up.  It slows me down, relaxes me which relaxes the model.  I have to think about the shot and if I REALLY want to push the shutter, which btw is almost silent.  What I find very ironic is this post really can apply to everyone in any business and even in family life.  We all need to slow down, think, then react.  We need to reconnect with each other and remember why the person you are photographing is so special.  Why is your wife so special when you come home and give her a kiss ?  When you put your kids to bed at night look at them, talk to them, cherish them. Slow down and tell them you love them.  Ask them if they are happy.  Tell them how happy you are.

You could ask the same questions, say the same things to your subject as they sit in front of you letting you inside their soul to see everything.  And because you took the time to really look at them, get to know them, they are going to give you all they have, just lke your wife and kids or girlfriend will give you more and appreciate you more.  Life is all connected.  It’s one big giant circle and everything is interrelated.  Trust me…… try this….. you can’t go wrong.

So who do you think got me to start shooting the Rollei ?  My mentor and great friend celebrity fashion photographer Jerry Avenaim. He has taught me what Avedon taught him, Demarchelier taught him.  The fact that I am following in the footsteps of some of the greatest photographers to ever grace this planet makes me feel so special and I thank the universe everyday for this.

Here is another view of the great Rolleiflex.  You can see the viewing lens and taking lens.  You can also see how to set the shutter speed and aperture.  Look at this camera and think about how much discipline a photographer has to have to use it.  Remember, newspaper photographers  used this, photo journalists who had to be able to get “the shot” !  PHOTOGRAPHIC DISCIPLINE  ! PHOTOGRAPHIC DISCIPLINE  ! PHOTOGRAPHIC DISCIPLINE  !  Please get this in your head and practice it.  You will be a better photographer as well as a better person.

Looking down into the Rolleiflex viewfinder you see the image is reversed.  Yes this is my living room.  The image is reversed  however, your thinking will become so clear and concise.  Your photographs will become breathtaking and you will leave your mark on this world when you leave it.  That is something I am very proud to say I have done many times and it is a feeling that you will always cherish just as you will cherish the memories of the subjects you photographed because you slowed down, stopped, listened, looked and then…….. you reacted.

I wanna hear your thoughts and experiences.

Hi Gilbert, this is for you   I love it ! Thank you for the GREAT questions and requests.  This is the feedback that is nice to get because I really want to make everyone happy.  This is exactly what I want from everyone. Interaction, communication is a two way street.  Ok so check out the photo lighting diagram below.

Photography lighting diagram

I tried something different this time by actually putting the shot in the diagram.  Tom, thank you for the compliments. I apologize for not posting in awhile.  I’ve been slammed with shooting which also means I have a ton of content to write about.

The soft box was pointed at the model of course and angled down to produce a nice sculpting effect.  It was placed on a c-stand about six feet sway from the model.  I was sitting on the beach sand right under the soft box.  I could have lit the totally dark background but my client wanted it to go totally black so that’s what I did.  I offered my suggestion but in the end the client has the final say.  I didn’t use another light to hit her hair because in MY opinion it would look too much like glamour lighting.  With fashion lighting you don’t always want your lighting to look “perfect”, like it was a template you used from a “how to” book.  When shooting portraits that’s different.  As you can see the rock right behind the model is lit so that gave me some separation with her hair.

The pack I used is a Profoto 7B and yes I had a second battery that was sitting in the charger and I eventually had to use it.  I didn’t use a generator because the state charges alot extra to use one and the permit was already $1,200, which included a state park ranger with us the whole time and a lifeguard.  If the shoot was during the day the permit would only be $65 because you aren’t required to have a ranger and a lifeguard there the whole time.  BTW the county says that if ANYONE on the crew is going to be in at least ankle deep water a lifeguard must be with you the whole time.  Remember this is only for a night shoot.

Morgan did have a robe and between lighting set ups she had a nice warm 100 foot RV to relax in and fresh coffee which I took advantage of as well while my assistants set up the next shot.    Now as we were shooting there was no way for her to stay warm.  That comes from her own inner strength and me constantly talking to her to keep her mind off the cold.

The power output varied from each set up.  Sometimes we were at full power and sometimes were were at half power etc.  Just depended on the situation.   My camera settings were : 100th of a second @ f/10.  I didn’t do a custom white balance, instead I set it to 5900 throughout the whole shoot and shot a color checker for reference.   I had another assistant shining a Maglight flashlight on the model so I could lock focus.  LOL I laughed when the client said “Isn’t that light going to affect your lighting?”

Tom you are always welcome to ask as many questions as you wish to. That is the whole reason I started this blog.  You don’t have to apologize   EVERYONE please take note:  ASK AS MANY QUESTIONS ON AS MANY POSTS AS YOU WANT.  Go back in the archives and if there is something you don’t understand or you think of a question based on the shot that I didn’t cover by all means ASK ME.   If no one asks me questions then the blog just sits still.

Also, if anyone has any suggestions of topics they would like me to cover please let me know.  I made a category specifically for this.  Go to Photography Discussion-Ask me anything about photography and ask as much as you want.  Remeber this: there is no such thing as a dumb question.  I LOVE to teach and educate.  As a matter of fact I got my Associates Degree in child psychology because originally I wanted to be a teacher.   And REMEMBER TO CLICK THAT RSS BUTTON ! 

Many fashion photographers have asked me how I achieve this look. What I tell them is TAKE A CHANCE ! With the digital age there is no reason NOT to take chances.

Ok so how is this done ? I ALWAYS use a white board, NEVER a silver or gold reflector. Reflectors create that “glamour” look which is great for glamour but not fashion or beauty. I either have an assistant hold it or if you don’t have an assistant, your make up artist is a good choice. The board is held off camera right out of camera view and yes blind the model. It is their job to be able to deal with it. I control the contrast with my shutter speed. The faster the speed the more contrast you get.   Ask any portrait photographer and they will tell you that this technique breaks the rules of photography.  Well if you all don’t know me by now one of the things I say many times is… F * * K  the rules !  If it looks good then go with it ! 

Now I invite you to ask questions !