Jason Christopher, LA Commercial & Fashion Photographer Bio

When a fashion model calls me asking to shoot for her model portfolio what does that involve ?  I get this question often and I love to answer my fellow photographer comrades.

ASK QUESTIONS – GAIN INSIGHT – GIVE ANSWERS

The first thing I ask the model is if she is new and has no photos at all or is she a working model and just needs to update her portfolio.  If she tells me that she is  just starting out, doesn’t  have an agency yet and needs to start a portfolio, then I ask her how tall she is, what color hair , measurements etc.   That will lead to her emailing me a couple of snapshots of herself so I can get an idea of what type of modeling she should get into.  If she is 5′ 6″ – 5′ 7″ then I know she is not going in to high fashion.  If she has a beautiful body and great hair and is physically fit then what I would do is:

1. Shoot a beauty shot that emphasizes her beautiful hair and skin.

2. Shoot her in a swimsuit. It can be in studio or on a beach or even the desert.

3. Have her bring a running outfit or a tennis outfit.  Maybe she does yoga.  A fitness shot is important.

4. Shoot  a commercial fashion / Hollister/ Abercrombie type shot.  Commercial fashion is big in Los Angeles and actually it’s big everywhere.  You can’t go wrong with this look.

5. Lingerie is popular and pays good money for a model.   If she doesn’t want to do lingerie then I would change it to something in the look of a catalog “Gap” looking shot.  So that is five different shots.  I shoot in studio and outdoors at a couple different locations that suit the shot.

This is a nice variety of images that show the model in enough situations for the agent to get an idea of where the agency can place her and which castings to send out on.

Now some might not have a home studio and can only shoot outdoors.  That’s ok.  I just shoot both because I have a home studio.  The more variety you can offer the better.  I know what agencies want to see because I have been doing this so long and have seen hundreds and hundreds of model portfolios.

MAKE UP ARTIST

I ALWAYS include a make up/ hair artist and keep the make up simple, not over the top.  Remember that the model is a product to the agency and the agency is selling the product.   When I hold a casting I wanna see what the model looks like and I don’t want to see photos that the photographer has retouched so much that she looks fake.  Do not over do the retouching guys.  Save that for your advertising clients and editorials.

PRINT SIZE

The standard print size for a model portfolio is 9″x12″  Some agencies do use smaller books but the majority use 9″ x 12″ prints.

CLOTHING

As far as clothing is concerned I have the girl bring her own clothes.  I email her examples of the look we will be going for so she can plan.  Always have her bring twice the amount of outfits.  So five looks she should bring ten outfits.  That way I have choices and I can mix and match if need be.

LIGHTING

You DON’T  want to use flat boring lighting, but you also don’t want to light too dramatically either.  Remember as you are going through the day that she is going to try to get an agent and the agent wants to see what she looks like.

Now I want to remind you that this photo HAS NOT been retouched yet and the model did have slight acne, but with the combination of a great make up artist and soft beauty lighting, this image will only need slight retouching.  I can’t stress enough how important it is to light your work so it doesn’t have to go through hours of retouching.  It only creates a bigger budget for the client no matter how small or large the client is.

To sum up, when you get the call to shoot a model portfolio you want to:

1. Ask questions – gain insight – give answers

2. Shoot five different looks.

3. Shoot in studio (if you can) and shoot on location

4. Include a make up/ hair artist

5. Use clean flattering lighting.

Talk to your model during the whole shoot.  Direct the model especially if she is new and never shot before.  You need to help her feel confident and sexy.  You are the one person she is counting on to make her shots great and that those shots get her an agent !

Now get out there and shoot shoot shoot !  Ask me anything you would like and share with everyone ! 

Recently I had the pleasure of giving an interview about my  style of fashion photography and a  recent advertising shoot I finished that was challenging and fun.  Matt Haines, a photographer himself  has a wonderful photography site here, called me and asked me some great questions for his photography blog called Fashion and Light.

You can read the interview about my advertising shoot and the challenges it presented as well as my career and how amazing my fashion photography team is as we work each shoot and plan everything from set design, to make up and hair, lighting etc.  Casey Robinson my make up artist is also interviewed.

Matt shows you some photos from the ad campaign and the great behind the scenes video shot by Drew Maw.  Read all about this great fashion shoot here.

And as always any questions or comments are always welcome !

Thank you everyone for making my blog so special.

Hi everyone !  I just revamped my personal section on my site.  I uploaded a bunch of lifestyle photos.  Some are posed and some are candid.  The candid lifestyle shots with the mother and children were a challenge to shoot.  You’ve got to watch for everything.  It’s the little moments that are special which also happen so fast that you just cannot miss those moments.  You’re camera and eye have always got to be ready !  Here are some of those photos that capture the special moments.

Being on such a high treacherous cliff I couldn’t bring an assortment of lighting gear so I used by trusty Canon 580 EXII just enough to give them a little fill.  In Photoshop I added a bit of vignette and bumped the saturation a little.  Other than that no other post production was done.   I just told them to forget I’m there, just forget a photographer is even near you and do what you want.  So everything I captured was very natural.  Another good thing about not bringing a bunch of lighting gear is that the less invasive I am, the more natural reactions I will get from my subject.  Imagine having two strobes set up with umbrellas and sand bags right in front of them.  LOL  that would be invasive.

I love this next photo.  It just says so much.  Look at their faces and what they are saying to each other.  What I get from this photo when looking at the mother’s face is how much she loves him and what they have been through just in every day life.  She shows how much she really appreciates him as a son.  THAT is what makes a great photo.  When your subjects are speaking through their emotions.  When I am shooting and I get that from my subjects or models it’s an electricity that just runs through my blood like a flood of energy !

Again, I used my Canon 580 EXII to add a little fill and to over power the sun.  These lifestyle photos and more can be found here which also demonstrate many different lighting techniques.

So I finally got some images back from Shawn Johnson.  I photographed her line of gymnast’s clothing for a catalog.  We shot on a white background.  That day I only had four hours with her and that included make up and hair !

She was still on Dancing With the Stars so her time was very limited.  So this is one of the photos from the catalog.

Shawn Johnson Gold Medalist

Shawn was a joy to work with and very professional.  We all had a blast and it was also the shortest shoot I have ever done lol.

Another successful fashion photography workshop. This time photographer Ken Davie came up from San Diego ! Super nice guy and very eager to learn. I LOVE when I get photographers in here who want to learn ! So with Ken his main issue was that he was intimidated when directing the model, make up artist and wardrobe stylist. Basically he needed to learn how to take charge of his own shoot which is not as easy as one might think.

We started off day one with Ken just observing me. He observed how I handled the photo shoot from start to finish. Started off with the make up process, discussing concepts for wardrobe and lighting.

We shot in studio and outdoors on location. Day two of the workshop I took Ken to an outdoor location. Obviously the best time to shoot outdoors is the last couple hours of the day. Well, when shooting an assignment you don’t have that luxury to only shoot in the last two hours of the day. When you have to shoot a catalog, editorial or advertisement you shoot all day. So I showed Ken how to shoot great photos at anytime of the day including mid day when the sun is at the worst possible position. By using scrims and placing the model in certain areas you can achieve great lighting at any time of the day.

Ken had come from a background of shooting product and he wants to make the switch to shooting people, a MUCH different process. Here are some results of Ken’s workshop. I have video but I am trying to learn how to edit it. If anyone would be willing to offer their service to edit please contact me.

High fashion photography

Beauty photo from my fashion photography workshop

My recent fashion swimsuit photography shoot at the beach was amazing.  I happened to get my hands on some behind the scenes photos taken with a cheap point and shoot but they give you the idea.   Now when I say we had a 100 foot RV I didn’t measure it but as you can see it was damn long !  We had the art directors, model, make up and hair artists, crew etc. all fit in quite nicely.  When shooting on location where you know it will be uncomfortable for the models, your crew and everyone you really need to rent an RV.   A well fed and warm crew is a happy crew !  In one of the photos you see me standing there with a stand in while the model stayed warm in the RV.   Unfortunately no one took any photos of me shooting        LOL  the story of my life.

RV used for our night photo shoot

Art Directors for the photo shoot

fashion model getting her make up applied

When planning a photo shoot the art director and photographer will make a story board of each scene to be shot.  In this story board you see a photo of the location, the swimsuits that the model will wear and the accessories such as jewelry.  Everything is planned out days before the photo shoot so everyone knows exactly what is going to happen.  You end up with a photo shoot that runs smooth with hopefully very little problems.

storyboard for night swimwear photo shoot

Then when it comes time to set up the lighting you need to have a stand in.  A stand in is very helpful because you can get your light set up pretty close to perfect while the model is getting her make up changed and changing clothes.

Stand in used for setting up the lighting

Just remember the more prepared you are the smoother your photo shoot will go.  The end result is a very pleased client that will call you back for another photo shoot.  If you like this post and think other photographers or anyone else associated with the photography business would find this helpful please click on the share buttons

PRIVATE FASHION PHOTOGRAPHY WORKSHOPS

• Two day  private workshop one on one with Jason Christopher.
• Learn at your own pace.  I will tailor your workshop to your needs.
• Each day will include a model and make up artist.
• You will learn MY lighting techniques and styles that apply to fashion advertising photography and  editorial photography.
• You will learn how to direct a model and take control of  YOUR shoot.
• One day in studio lighting and one day outdoor location lighting.
• Hands on experience by actually shooting the model and you take home hi res images on a DVD !
• Learn how to get models from agencies, marketing yourself and business tips such as usage for your images, how to use contracts and negotiate.

Book your two day workshop now for $2,000.00 For your convenience you can use Pay Pal to reserve your workshop for $250.00

PH: 818-889-9559 EMAIL: jason@jasonchristopher.com  Please call with any questions or email me direct.

beauty photo lighting set up

Beauty photo from photography workshop

UPDATE: My private photography workshops are going strong !   A wonderful woman Sofia, came all the way up from Mexico.  She is more of a portrait photographer but also wanted to learn a little bit of fashion so we shot in studio and outdoors.  I took her to the Peter Strauss Ranch in Agoura Hills.  Instead of lugging a bunch of lighting gear out there she wanted to learn how to use an on camera flash.  When we first start out we don’t always have the resources of getting an assistant.  So for this shot we mounted her flash on a light stand.  I also mounted a 3 foot by 2 foot white board to the stand and bounced the flash into the board. So we ended up with a nice soft light that didn’t look like harsh on camera flash.  The stand was about 4 feet away off camera left and about 4 feet away from the model. This photo has NOT been edited, it is right out of the camera.

fashion model for photography workshops

This next photo is of Sofia shooting Olga the fashion model.  Sofia was shooting with Nikon gear and her on camera flash with a Stofen cover on the flash head.  We all had a great time and Sofia learned many new techniques that she will implement into her shooting without having to spend a fortune on gear and also Sofia learned that shooting alone without an assistant is VERY possible.

UPDATE : !   Had another great private photography workshop last weekend with a super nice guy who came allllllll the way out from Ottawa Canada !  He also signed up for three days not just the two days !

The first day of the workshop I went over portfolio set up, size of prints, how they should be organized etc.  I say “they” because you should have a portfolio for each one of your specialties.  Dave has only been shooting for 4 months and he is very good.  Aside from being creatively talented you must also know the business and how it works.  I explained contracts and what should be included.  We talked about how to get real models to shoot for your portfolio, how to direct them etc.  I also covered tax write offs and most important I taught him about usage !  USAGE USAGE USAGE !    Dave had no idea he should be charging usage fees.  So I really covered many areas on the business side that will increase his business sales.  I then prepped him for the shoot with the model on the second day.

Most photographers these days when they are just starting out will build an in home photography studio which is a great idea.  But many really don’t know how to go about it to make it practical and useful for everyone on the team, make up artist etc.  So instead of renting a studio we shot in my home studio.  We started the day with showing Dave how to direct a make up artist, what looks good with certain outfits.  My make up artist explained about the different foundations etc.  Dave gained a wealth of information seeing how I have set up my studio and how I have made it work for me.  So I shot the model first.  It was a great way for Dave to observe how I direct the model, what I say to the model, and basically how I conduct a fashion shoot.

So now you can see my in home studio.  Obviously for large commercial shoots I rent a very large photography studio in LA, but for workshops, head shots etc. you’re in home studio will work perfectly !

You can see that we used a two light set up.  That light that is facing Dave is for the flare.

And here is the final shot not retouched btw.  Dave did a great job and absorbed everything I taught him.  Stay tuned for the third day !

The third day of our fashion photography workshop involved learning how to light on location mixing the sun with your off camera flash and really using it off camera instead of mounting it on your camera.  One of the really cool things we did was mounted Dave’s Canon flash on a c-stand bounced into a Photoflex umbrella !   One of the benefits of mounting the flash to a c stand with the arm is that you can boom it out at any angle you want and of course you don’t end up with a photo that looks like you used harsh on camera flash.

We spent the whole day experimenting and just shooting, shooting and shooting.  I would observe Dave as he photographed the model and suggest different things to say to the model as he was shooting.  We had a nice lunch and ended up with great photos.  Dave is a great guy and learned so much.  Dave gave his testimonial however if there is something specific you would like to ask him about his three day workshop please don’t hesitate to email him.  His email is dave@daveclee.com and as always I encourage you to email or call me if you would like more information.

Welcome to my blog ! In these pages and posts you will find samples of my fashion photography as well as some of my personal photography like landscapes. I love fashion and I also love shooting beautiful sunsets, beaches, forests etc. I want this blog to be informative as well as interesting and fun. I love to teach ! Please feel free to ask as many questions as you can think of.

From technique to style to anything, please do not be afraid to join in and learn ! Let’s all share information about photography and the business of photography. We can talk about gear, from lighting to cameras.

Also feel free to post your own photos to share. This blog is for YOU ! Also feel free to contact me by email – jason@jasonchristopher.com