Jason Christopher, LA Commercial & Fashion Photographer Bio

Photography lighting for catalogs is different than lighting for advertising or an editorial.  You rarely get the chance to get creative because the objective is to make the clothes look good and show details in the fabric.  Many fashion designers use some very nice fabrics and the designers goal is to sell their clothes to buyers of department stores and get them seen in magazines.  Therefore the photographer doesn’t really have the freedom to use radical lighting ratios with dramatic shadows.   So what kind of lighting is recommended for shooting catalogs ?  Well I like very nice Rembrandt lighting.  This is where you see the triangle of light under either the left or right eye.  The reason I like to use Rembrandt lighting is because it isn’t flat and it isn’t too dramatic and shows the details of the clothes at the same time.   Now for this shoot you can see I did a little variation of Rembrandt.  It’s not a perfect typical triangle of light under the eye.  You can see the shadow is more opened up so there is a little more light on the model’s face.  I chose to do this variation because when I originally showed the designer the actual Rembrandt set up, she felt it was a little too shadowed.  As you can see in the images that the model’s LEFT side is in a light shadow.  Look at the tighter shot and you see her LEFT cheek looks sculpted and my variation of Rembrandt lighting.

I accomplished this by placing a black V-Flat close to the model about three feet away from her.  This gives you a negative fill.  What’s happening is the large soft box is feathered away from the model a bit and some of the light is actually bouncing into and off of the white wall that is to the left of the soft box.  Then that light hits the model, then hits the black V-Flat which soaks up some of the light giving you the negative fill and a nice shadow.  You control the darkness of the shadow by moving the V-Flat closer into the model or farther away.  Closer in gives you a darker shadow and moving it away lightens the shadow.  So what’s cool is I only used one light for this !  I combined the natural light and one strobe to create a lighting scheme that isn’t that flat ugly typical catalog lighting like you see in JC Penny.   Please ask me questions and comment ! Click the lighting diagram and you will see it larger.

You can learn techniques like this and much more when you take my  two day one on one private fashion photography work shop. Click here for more info.

I recently got the chance to use a Photoflex 5 foot Octabank and am very pleased with the results.  In this photo I attached an egg crate fabric grid on the front ( not visible in this pic) and boy do I love it.  The grid directs light only on to your model and keeps it off the background.  I put a 30 degree grid on the back light aiming it right at the model as well as into the lens so I could get some flair for effect.  Now I wanted to show you this because this is in my condo.  It’s not a huge place.  The shooting space is about 500 square feet. You don’t always need a huge professional studio to create photographs.

Photoflex Octabank

Fashion Photography Workshop

The photo below shows the result.  Notice in the first photo you can see I am using gray background paper.  With the grid attached to the octabank it keeps all the light on your model.  It’s a much more dramatic look.

Another successful fashion photography workshop. This time photographer Ken Davie came up from San Diego ! Super nice guy and very eager to learn. I LOVE when I get photographers in here who want to learn ! So with Ken his main issue was that he was intimidated when directing the model, make up artist and wardrobe stylist. Basically he needed to learn how to take charge of his own shoot which is not as easy as one might think.

We started off day one with Ken just observing me. He observed how I handled the photo shoot from start to finish. Started off with the make up process, discussing concepts for wardrobe and lighting.

We shot in studio and outdoors on location. Day two of the workshop I took Ken to an outdoor location. Obviously the best time to shoot outdoors is the last couple hours of the day. Well, when shooting an assignment you don’t have that luxury to only shoot in the last two hours of the day. When you have to shoot a catalog, editorial or advertisement you shoot all day. So I showed Ken how to shoot great photos at anytime of the day including mid day when the sun is at the worst possible position. By using scrims and placing the model in certain areas you can achieve great lighting at any time of the day.

Ken had come from a background of shooting product and he wants to make the switch to shooting people, a MUCH different process. Here are some results of Ken’s workshop. I have video but I am trying to learn how to edit it. If anyone would be willing to offer their service to edit please contact me.

High fashion photography

Beauty photo from my fashion photography workshop