Jason Christopher, LA Commercial & Fashion Photographer Bio

I was watching a great movie called Brothers the other night.  Amazing movie !  It was about a soldier that goes to Afghanistan and is thought to be dead.  His wife, brother and kids struggle to keep life sane.  Now obviously this is not the point of my post.  So many times I see great photography in a technical aspect, but there is no life in the photo.  Yes the photo is lit very nice, the make up is great, hair , wardrobe etc. is all amazing BUT,  it is the most BORING photo because the model does not know how to act.

In the movie Brothers there are many scenes where there are only a few lines of dialogue and the scene is longer than those few  lines of dialogue.  The scene is longer because each character has their own plight to deal with now that the father/husband/brother is thought to be dead.  The emotional reactions are so powerful that if they added lines to those expressions, the scene would be ruined.  Sometimes in life it’s not what we say that makes us think, but it’s what we don’t say that makes us think and feel !

Try this:  next time you watch a movie, drama preferred, look for how many times you notice a reaction from the actor without the actor speaking and note how you feel and notice how the actor who is being spoken to reacts and feels.    Then in your everyday life, when you are dealing with people in conversation face to face, notice their reactions after you have said something.  If you are with a group of people notice every person in the group.  I always say in my mind ” Cut to Joe, cut to James, cut to Holly, cut to Laura.  And in my mind it’s like a scene in a movie.  Even be nosy and listen in on other conversations and watch every person’s reaction.  You will be surprised at what you have been missing because you really haven’t OBSERVED !  And photographers are OBSERVERS of life !

Then next time you are photographing a model, or models look for subtle emotional reactions.  If your model isn’t giving you anything, then make up a story and put your model in that story, give her or him a character and watch the magic happen !

In this collage I made, I knew my model was going through some emotional turmoil.  So I bravely brought it up.  As I was shooting I was talking to her about the situation.  She let me into her soul and THAT is when the electricity runs through my body and through hers and we start making amazing photos.

We are dealing with human beings who all have something going on in their lives.  Work your way inside the soul of your model and look for the subtleties !

This is Elicia from Next Models.  We shot this using just the late afternoon beautiful crisp window light.  Her expression and body language with the necklace make this photo so evocative and maybe even erotic depending on how you as an individual looks at it.  Notice the soft hands that are so important when photographing tight beauty photography. And that is also what makes a photograph great.  If every viewer can take something different from your photo, then it is something special in my book.   Another quality that makes this photo special is that it is all natural with no retouching.

Elicia Perkins : Fashion Model

This is a very popular beauty photo of mine that everyone asks how I lit and how I got the cool looking catch lights.   I want to clarify a couple things first though.  Catch lights are the reflection one sees in the pupil of the eye of the actual light modifier that the photographer uses.  How a photographer creates those catch lights is based upon which light modifier he or she uses.

So catch lights can be in the form of an umbrella, a soft box, a beauty dish, a Mola reflector , a bare bulb, a Photoflex or Westcott reflector etc.  And it is where you place those light modifiers that determine where you see the catch light / reflection of your light modifier.  Ok so with that said here is the photo that demonstrates my use of a small umbrella and a round 36″ silver Photoflex reflector.

In this next photo I show you the close up of the eyes so you can actually see the metal splines of the umbrella on top of the pupil and the round silver reflector on the bottom of the pupil.

I created a lighting diagram for you.  In this beauty lighting diagram the background paper is gray in color.  The model is about 9 feet from the background.  The strobe that is behind the model is facing the back of her hair and is placed 3 feet away from the model and is one and a half stops brighter than the main light.  The ratio will vary depending on the lightness or darkness of the hair color.  The strobe is on a stand and the same height as the model’s head.

The umbrella I am using is a Westcott  32″ white satin with the black backing left on it.  I place it right in front of the model and above eye level as you can see in the catch light.  It’s about 4 feet away from the model.  I am standing right under it.

The silver Photoflex umbrella is placed on a Westcott reflector arm at breast level and I angle it until I like the amount of  fill.  This is subjective to each photographer.

Be sure to click the images so you can see them much larger.  Lighting techniques like this are part of what I teach in my private photography workshops.  We learn one on one as you watch me set up the lighting , shoot and direct the model.  Then it is your turn to shoot and direct the model.  Hands on experience is vital to learning.  I welcome your comments, questions and thoughts.

Ok so you’ve got a great idea for a fashion shoot and now all you need is a great location.  Or your client and you develop a concept for  the ad campaign or look book and you need a great location.  Easy enough right ?  Well if you hire a producer all you do as the photographer is sit back and let your producer find you a location.  However, when you are first starting out you aren’t getting gigs with budgets big enough to hire a producer.  So what to do ?  You get in your car and drive !

Every time I get in my car and go somewhere I am always looking around where ever I go.  Remember when I said photographers have eyes in the back of their heads ?  It’s true !  I carry a little point and shoot camera with me and if I see a place that I think is cool I snap a few pics and keep them in a folder on my computer titled “locations.”

Ok so that is the easy part. Now you have to get permission to shoot on the property.  When I say property I don’t exactly mean a house or a hotel or someplace recognizable, most of the time I am talking about a piece of land in the middle of no where!  Nowadays there isn’t one piece of empty land that isn’t owned by someone or some entity.  It sucks if you ask me.

This ever popular photo was shot in Palm Desert.   I made a few calls and found out the location is actually Riverside County.  So I called the office of Riverside and the kind woman faxed me the papers to obtain a permit.  I faxed those to my client and he took care of the rest.  The permit cost $400.  The price of permits vary from county to county.  The price also varies depending on how many people in your crew, if you are going to use an RV, if your are going to use a generator , if you are going to use fire…. blah blah blah. Now of course the permit is paid by your client NOT by you.  You MUST put that in your contract.

Another popular photo was shot at Sycamore Beach in Ventura County.  Now listen to this.  You’re gonna laugh.  The permit to shoot on the beach during the day is $65.  It goes up much more if you are shooting your look book or ad campaign at night.  A park ranger MUST be there at all times, so that is an extra cost.  The model was in at least ankle deep water so we had to hire a lifeguard !!!!!  HA HA HA !  California is in so much debt at this time, you will get charged for EVERY little thing.  We had a really large RV so that added to the cost.  So the total cost of the permit came to $1,200 !!!!!! WTF ? !!!!  Now obviously I don’t have to pay for this but that affects my fee, and everyone else involved with the shoot.  The client has a fit and suddenly everyone’s fee is questioned.  The solution ?  Get to know someone who lives on the beach so you don’t have to mess with all the bullshit.  That ranger and lifeguard had the easiest job that night they will ever have.  We started hair and make up at 7pm and started shooting at 8:30 and ended at 3:30am.  Ya fun friggin night.  Really glamourous, uh huh………

Ok so your  client tells you that you will be shooting their fashion look book or ad campaign on location and you naturally assume it will be an outdoor location.  Ahhhhh lest we forget that location also means indoors and not just in studio .  This photo shoot for my client’s look book was pretty cool.  It was inside club Elevate and even during the day it was pretty dark inside.   So I hit her with a key light with a 40 degree grid.  Behind the pebbled glass were two lights at full power.  Remember that I wanted to create a heavenly look and my vision was to have bright white light around her.

High Key Lighting

So here is an instance where I had to light on location but it was indoors.  Something about this picture to me is special.  Remember me telling everyone that you should never let that camera out of your hands as long as there is a model in front of your lens ?  Well while my assistants were tweaking the lights I kept my eye on the model.  She just happened to look down for whatever reason and just the way her arms were positioned and her legs and the way her hair fell I saw it and shot it.  I think it’s the best shot from that series.  No we can’t clearly see her face but that is ok.

Never forget, as a photographer we are creating a mood, a fantasy, a feeling. We do this so our client can sell their clothes.  It’s not always about the model’s face.  Keep your eyes on the model and your camera ready to shoot just like you would do if you were holding a gun in war !!  This photo btw is right out of my camera.  It hasn’t gone through post yet except for removing the metal seam connecting the glass panel that was going right through her body from head to toe and it looks great!

Get it right IN CAMERA !  My mentor and good friend celebrity fashion photographer Jerry Avenaim taught me this a long time ago.  Always be ready !  Photographers have eyes in the back of their head and we also notice EVERYTHING around us even when other people don’t think we can see what is going on on the other side of the set or in the make up room etc. but we do know.  Good photographers are good observers.  When I am at the store, in a restaurant, at my nephew’s football game, the bank… you get my point.  I am always observing.  Develop that quality and perfect it.  I guarantee you will gain by leaps and bounds in your photography.

So I had no idea that my original post about photographer camaraderie would be so popular and with some individuals cause such a firestorm.  I am very thankful to all that have supported this way of thinking.  To those who disagree I would like to give some background to the impetus of my post.

I posted the photo of Jerry Avenaim and myself because Jerry was the photographer who helped, mentored and still does help me with anything I need related to photography including any issues I may have in my personal life.  Jerry is a world famous fashion celebrity photographer and is very approachable.  In that photo in the original post we are riding in the back of a limo because we BOTH worked a job out in Vegas that he got for me. The job required two shooters and Jerry called me.   We were on our way to the shoot location. He is a friend as well as a colleague that I respect and value immensely.  We have been friends for many years, we’ve had our up’s and downs just like any good friends do and over those years he has taught me to respect everyone and to pay it forward and that when you give you also get back tenfold.

When you attend one of his lectures like I have, he shares his values and his voyage of self discovery.  His story is very moving and got me thinking even more.  The bottom line is that yes we are photographers and sometimes our job is glamorous and fun but at the end of the day we are all human. We all put our pants on one leg at a time.  We all make mistakes.  As much as we think we can do it all alone, the fact is we can’t.  We need help just like no matter how old we are we still need our parents.

As photographers we all have a heart and it is that very fact that having a heart is what makes us good photographers.  My point and Jerry’s point is don’t just use your heart to advance your photography career, use it to be a better person, a more caring person and in the end you will be helping others as well as yourself.  And that way of thinking my friends is what helps me get through each day and keeps me going to make great photography and  great friends.

I recently got the chance to use a Photoflex 5 foot Octabank and am very pleased with the results.  In this photo I attached an egg crate fabric grid on the front ( not visible in this pic) and boy do I love it.  The grid directs light only on to your model and keeps it off the background.  I put a 30 degree grid on the back light aiming it right at the model as well as into the lens so I could get some flair for effect.  Now I wanted to show you this because this is in my condo.  It’s not a huge place.  The shooting space is about 500 square feet. You don’t always need a huge professional studio to create photographs.

Photoflex Octabank

Fashion Photography Workshop

The photo below shows the result.  Notice in the first photo you can see I am using gray background paper.  With the grid attached to the octabank it keeps all the light on your model.  It’s a much more dramatic look.