Recently I shot a catalog or sometimes called a look book. A designer will call me asking me to shoot their new creations.  Normally if everything on the designer end goes smoothly, I will shoot two seasons ahead.  So this shoot which is for Simply Mimi,  we shot this in August of 2010.  The collection is Spring 2011.  The time table isn’t always exact but everyone does their best to get the designs manufactured in time for the shoot.  This will give the designer enough time to design the catalog / look book, send it out to her buyers and ship her orders to the various stores in time for the season they were meant for.  Trust me, it NEVER runs that smooth and on time lol.

So this is a small sample of what I shot.  Now let me explain something to you guys.  You might be saying to yourselves that it looks really boring.   Well, it is  !  Shooting look books is boring UNLESS it is a look book for Gucci etc.  You get my drift I’m sure.  However, the bare bones fact is that I would rather be shooting than sitting in a cubicle all day answering a phone or working the drive through window.  ” Welcome to Kentucky Fried Chicken may I take your order please?” as I spit my gum out that I’ve had in my mouth for the past 8 hours !

Catalog / look book shooting is easy, quick and you make a pretty penny for a days work or two.  Do I put all my catalog work up on my site ?  Heeeelllllll no !

I show my artistic side and creative side on my site.  IF the look book is cool enough then I will put it up on my site.

So what is involved in shooting a catalog / look book ?  As you can see the lighting is all the same.  You MUST bring out the texture of the clothes and show them well.  This is not about being fancy and artistic with your lighting with dark shadows and moods.  These look books are for buyers of major department stores and they want to see the garments they are investing in.  Sometimes I will also shoot a lifestyle shot or two or three etc. to go along with the look book if the client asks.

So there ya go.  One of my recent catalog / look books.  Hit me up with any questions you have.  Trust me, I haven’t included every detail in this post because I am trying to get you all to think about what else is involved and ask me questions so we can get some interaction going 

Here we have from left to right; fashion model, designer, Jason Christopher- photographer and a fashion model.

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Hello everyone !  Let me start by apologizing for not posting for such a long time.  I took time off to go on vacation, visit relatives and refresh the old motor lol.  Now I am back !

I recently had the pleasure of shooting a great beauty campaign for Cala Beauty Care Products.   I got the call from an advertising agency, sent them a quote, signed my contract and the planning began.  They wanted everything shot on a white background.  So I gathered my crew, booked the studio and had a great shoot.

You will see that the model was beautiful.  We actually had two models.  What was interesting about this shoot was that I had beautiful models but the focus was on the products.  For instance in this shot as sexy as it is, my client wanted to show the cool silver looking acrylic nails she was wearing.

The wardrobe stylist matched the sexy booty shorts with that shiny silver color as well as the high heels.  So as we see everything matters in a photo, even down to the shoes and shorts the model is wearing.  To light the already white background my assistant used two Profoto heads on each side of the set mounted with medium sized white umbrellas.  My key light was a white beauty dish.  We put up white V- flats on both sides of the model to reflect some edge on to her.

The team was actually pretty large.  I had two manicurists, one hair stylist, two make up artists and a wardrobe stylist.  The owner of the company was there giving direction to the woman who hired me from the ad agency who acted as art director.  You would think that with that many people things could get crazy, but everyone knew their place and did their job as expected.   As photographers we still need to remember that we are in charge of EVERYONE.   I have eyes in the back of my head too.  I am always aware of everything going on around me.  Occasionally I will check on the make up and hair, manicurists etc. just to make sure the boat is sailing smoothly.  Ok so check out some other images.

And this is how a couple of the photos were used.  The client printed 8 foot posters to display at their booth for a cosmetic convention in Las Vegas. I took a shot of the set for you guys.  That is my assistant Ryan.  Any questions or comments please shout away !  

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How does a new photographer who is trying to build their portfolio get quality fashion models to test with ? I have been asked this question many many times.  So I figured I would blog about it.

I will tell you how I did it.  Back in the day there was no internet, well there was but it was all dial up and very very slow.  Not many sites had made their way on the world wide web yet especially actual model agencies.  So the only way to look at models to test with was to literally walk into t he agency tell the first person I saw that I was there to look at model zed cards to shoot for my portfolio.  LOL the receptionist walked me to the woman who handled the “New Faces” board.  Was I nervous ?  Actually no I was not.  I compare it to when a child is faced with a task and has never experienced failure so they don’t know what failure feels like.  I had no reason to be afraid because I had no idea what to expect !

So I explained to the agent that I was a new photographer who needed to step up the quality of my portfolio / book with real models who had that model look.  Now you are probably asking what did I walk into the agency with ?  I had a book.  I had photos of my sister who used to model and still looked good.  They were mostly head shots.  I had photos of her beautiful friends and they introduced me to their friends and so on.  Of course what was missing was the styling, make up and that “fashion look” and I knew that.  I even had some family portraits thrown in with some great portraits of children I had shot.

Now even though I didn’t have a book like Irving Penn, Mario Testino or Sante D Orazio it didn’t matter to them.  What the agent saw was that I knew how to compose and light a shot.  More important, I knew how to take girls that had no modeling experience, except for my sister and make them look pretty damn good.  All that was missing was a good stylist, make up and hair.  But the agent didn’t just hand over a bunch of zed cards and say here ya go take your pick ! She told me to shoot some more and come back in a month to show her more.  It was just paying dues.  She also told me to study fashion magazines.  And this is THE most important part of how to shoot fashion.  As a fashion photographer you MUST know fashion !  Shit, the term fashion photographer has the word fashion in it !!!

So I sat my ass in Barnes and Noble and looked at every fashion magazine that existed.  I shot more and more and went back to that agent and she was impressed.  She gave me one model to test out.  From there the ball kept rolling.  She did have alot of feed back for me and I did make mistakes.

My challenge to you all is to forget Model Mayhem, One Model Place and any of these online “anyone can be a model” sites, grab your balls and walk into an agency just like I did.

If you are interested in the feed back she gave me and find out what mistakes I made, just ask !  I look forward to your questions.  This topic is covered heavily in my private fashion photography workshops where I teach you all you need to know of the ins and outs so you don’t make mistakes and you can walk into a modeling agency with confidence.

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There are so many topics I could cover within this blog that I could drive myself crazy.  That is why I started this post.  Any questions you have about fashion photography, portrait photography, wardrobe styling, make up artists, shooting agency models, portfolio discussion, portfolio review etc. ask me here.  It will benefit us all !     So let’s see how long we can make this post.  Just reply with a question and I will answer it.  And remember to click the RSS feed to keep up to date with everyone’s questions and answers.  Also if you feel that any of  the social networks would benefit as well then please click the icons below.  Thank you everyone !

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Hi Gilbert, this is for you   I love it ! Thank you for the GREAT questions and requests.  This is the feedback that is nice to get because I really want to make everyone happy.  This is exactly what I want from everyone. Interaction, communication is a two way street.  Ok so check out the photo lighting diagram below.

Photography lighting diagram

I tried something different this time by actually putting the shot in the diagram.  Tom, thank you for the compliments. I apologize for not posting in awhile.  I’ve been slammed with shooting which also means I have a ton of content to write about.

The soft box was pointed at the model of course and angled down to produce a nice sculpting effect.  It was placed on a c-stand about six feet sway from the model.  I was sitting on the beach sand right under the soft box.  I could have lit the totally dark background but my client wanted it to go totally black so that’s what I did.  I offered my suggestion but in the end the client has the final say.  I didn’t use another light to hit her hair because in MY opinion it would look too much like glamour lighting.  With fashion lighting you don’t always want your lighting to look “perfect”, like it was a template you used from a “how to” book.  When shooting portraits that’s different.  As you can see the rock right behind the model is lit so that gave me some separation with her hair.

The pack I used is a Profoto 7B and yes I had a second battery that was sitting in the charger and I eventually had to use it.  I didn’t use a generator because the state charges alot extra to use one and the permit was already $1,200, which included a state park ranger with us the whole time and a lifeguard.  If the shoot was during the day the permit would only be $65 because you aren’t required to have a ranger and a lifeguard there the whole time.  BTW the county says that if ANYONE on the crew is going to be in at least ankle deep water a lifeguard must be with you the whole time.  Remember this is only for a night shoot.

Morgan did have a robe and between lighting set ups she had a nice warm 100 foot RV to relax in and fresh coffee which I took advantage of as well while my assistants set up the next shot.    Now as we were shooting there was no way for her to stay warm.  That comes from her own inner strength and me constantly talking to her to keep her mind off the cold.

The power output varied from each set up.  Sometimes we were at full power and sometimes were were at half power etc.  Just depended on the situation.   My camera settings were : 100th of a second @ f/10.  I didn’t do a custom white balance, instead I set it to 5900 throughout the whole shoot and shot a color checker for reference.   I had another assistant shining a Maglight flashlight on the model so I could lock focus.  LOL I laughed when the client said “Isn’t that light going to affect your lighting?”

Tom you are always welcome to ask as many questions as you wish to. That is the whole reason I started this blog.  You don’t have to apologize   EVERYONE please take note:  ASK AS MANY QUESTIONS ON AS MANY POSTS AS YOU WANT.  Go back in the archives and if there is something you don’t understand or you think of a question based on the shot that I didn’t cover by all means ASK ME.   If no one asks me questions then the blog just sits still.

Also, if anyone has any suggestions of topics they would like me to cover please let me know.  I made a category specifically for this.  Go to Photography Discussion-Ask me anything about photography and ask as much as you want.  Remeber this: there is no such thing as a dumb question.  I LOVE to teach and educate.  As a matter of fact I got my Associates Degree in child psychology because originally I wanted to be a teacher.   And REMEMBER TO CLICK THAT RSS BUTTON ! 

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Ahhhh yes photographing a beautiful fashion model on the beach and getting paid for it.  The ultimate dream for most beginning photographers.  I mean come on, you’re at a beautiful beach, warm sun and beautiful women right in front of you.    Well yes that is awesome.  So when I got the call from my client I was stoked UNTIL she said she wants to shoot at night.  My mind raced with every possible problem that I would face which of course the client has no clue about  because that isn’t their job to know what problems could arise.

So we have fourteen swimsuits to photograph and five different locations at Sycamore Cove up in Ventura County.  Call time was 8pm and we would shoot until 3:30am !  Ok so yes it is summer here in Los Angeles but at night especially the later it gets on the beach the temperature drops very low.  I don’t know what the temp was exactly but it was friggin cold !

Yes the model was wearing pretty much nothing, the bikini’s are VERY small but I needed my fingers to work and needed my mind to function lol.  I wore a skull cap to keep my bald head warm and a couple of sweatshirts.

Ok so enough of my bitching.  Shooting on the beach during the day is a challenge but at night it is even more challenging. We had to calculate what night and time low tide would be and schedule the shoot accordingly. We got lucky as it was a full moon so we weren’t working in pitch blackness but it was dark.  Flashlights were a must.  I had two assistants, make up, hair etc. the whole shabang.

Now of course there is no electricity down on the beach so we rented a Profoto 7B pack, two heads and some grids.  My key light had a large 4 x 6 foot Pro Foto soft box coming from camera left and up high angled down a bit. My f stop was f/8.  The light you see on the rocks behind our model  was bare bulb with the standard reflector attached and my first assistant hand held it at just the right spot.  The tide would come in and sometimes the water was too high so we had to sit there and wait until I decided was the perfect time to pull the trigger.  You can’t tell but Morgan our model was freezing her ass off .  To make matters worse this was around 2:30 am !   It was VERY VERY cold.  So here she is not moving a muscle waiting for me to fire the shot.  This shoot was definitely a challenge.  You know what’s cool ? You can’t even tell how difficult it was because the final image looks like it was a breeze.  But that is what separates the men from the boys    I would love to get some questions and comments on this post.  There is much more info I have to offer.  How in the world did I lock focus ?  But I want you guys to ask and I also want you to think about not just the technical aspects of the shoot but the psychology and how as a photographer I had to keep my model feeling beautiful even though she was freezing and wet.

And remember to click the RSS feed to follow all the updates.

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Tags: catalog photography, fashion, fashion models, jason christopher los angeles, key light, lighting, modeling, night photography, photographing a beautiful fashion model, photographing models at night on the beach, photography at night, Photography Lighting Techniques, Shooting on the beach

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The third day of our fashion photography workshop involved learning how to light on location mixing the sun with your off camera flash and really using it off camera instead of mounting it on your camera.  One of the really cool things we did was mounted Dave’s Canon flash on a c-stand bounced into a Photoflex umbrella !   One of the benefits of mounting the flash to a c stand with the arm is that you can boom it out at any angle you want and of course you don’t end up with a photo that looks like you used harsh on camera flash.

We spent the whole day experimenting and just shooting, shooting and shooting.  I would observe Dave as he photographed the model and suggest different things to say to the model as he was shooting.  We had a nice lunch and ended up with great photos.  Dave is a great guy and learned so much.  Dave gave his testimonial however if there is something specific you would like to ask him about his three day workshop please don’t hesitate to email him.  His email is dave@daveclee.com and as always I encourage you to email or call me if you would like more information.

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So you all know that I have NEVER used Photoshop to TOTALLY change my photos.  The only reason Photoshop is ever used is to smooth skin and dust spots.  But a recent shoot I did was in a classic car museum and there was no way in hell that we were going to be able to take these cars out to a location.  The solution was to change the background in Photoshop.  If we didn’t change it then the whole shoot would be a total loss.  I lit these with a ring light and some edge lights.  My digital compositor did an amazing job at creating a classy yet edgy look !  I would love to hear your opinions and thoughts !

You may view more of the series on my site.

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high fashion lingerie photo shoot

This is a recent fashion lingerie advertisement that just came out.  Notice I posted this in the photography lighting on location section.  We shot this at the Bissell  house in Pasadena California.  Originally when the designer and I scouted the location we planned  the whole lighting scheme a certain way referenced from tear sheets she pulled from various magazines.  So I went over all the details with my assistants days before and brought all the gear we needed based on the ORIGINAL lighting design.

So we get to the location on the morning of the shoot and the designer decides she wants a TOTALLY different lighting design than what we had originally planned.  Well of course this is where your photography fundamentals come in and you better know your fundamentals otherwise you will never advance in this business.  I pulled my assistants aside and we discussed the changes that needed to be made in order to please the client.  Remember this:  at the end of the day pleasing your client is what will get you the call again for another shoot.

Long story short we made it happen and it didn’t take long to figure it all out.  Notice I placed this post in the lighting on location because it is on location and not just a studio where everything is controlled.  You have ambient light to deal with coming from windows and the sun is moving throughout the day.

Now in response to Stikman’s comment, yes you can go wrong even though you have great models.  Models are just objects to hang the clothes on to make the clothes look great.  Well if you don’t know how to light your models wearing the clothes, the designer will not be able to sell their clothes to buyers.  Buyers want to buy clothes, not models 

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I just received this from the videographer.  This shoot was back in Dec. 4th – 8th 2008.  The client was Deliverance Poker. This was shot at Caesars Palace in Las Vegas in a really nice hotel room. I used Profoto strobes with grid spots, Chimera soft box’s and my Canon 1DS.   Enjoy !

Fashion Shoot for Deliverance Poker from Jason Christopher on Vimeo.

In December of 2008 I was flown to Las Vegas to shoot an ad campaign for Deliverance Poker. I spent 4 days photographing many different scenes and situations with beautiful women among the glitz and glamor of Las Vegas. I had a great time and was driven to each location in a huge limo which I admit was cool. The fashion photography was different than what I normally shoot but that is what my client wanted and that is what they got.

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