Jason Christopher, LA Commercial & Fashion Photographer Bio

When a fashion model calls me asking to shoot for her model portfolio what does that involve ?  I get this question often and I love to answer my fellow photographer comrades.

ASK QUESTIONS – GAIN INSIGHT – GIVE ANSWERS

The first thing I ask the model is if she is new and has no photos at all or is she a working model and just needs to update her portfolio.  If she tells me that she is  just starting out, doesn’t  have an agency yet and needs to start a portfolio, then I ask her how tall she is, what color hair , measurements etc.   That will lead to her emailing me a couple of snapshots of herself so I can get an idea of what type of modeling she should get into.  If she is 5′ 6″ – 5′ 7″ then I know she is not going in to high fashion.  If she has a beautiful body and great hair and is physically fit then what I would do is:

1. Shoot a beauty shot that emphasizes her beautiful hair and skin.

2. Shoot her in a swimsuit. It can be in studio or on a beach or even the desert.

3. Have her bring a running outfit or a tennis outfit.  Maybe she does yoga.  A fitness shot is important.

4. Shoot  a commercial fashion / Hollister/ Abercrombie type shot.  Commercial fashion is big in Los Angeles and actually it’s big everywhere.  You can’t go wrong with this look.

5. Lingerie is popular and pays good money for a model.   If she doesn’t want to do lingerie then I would change it to something in the look of a catalog “Gap” looking shot.  So that is five different shots.  I shoot in studio and outdoors at a couple different locations that suit the shot.

This is a nice variety of images that show the model in enough situations for the agent to get an idea of where the agency can place her and which castings to send out on.

Now some might not have a home studio and can only shoot outdoors.  That’s ok.  I just shoot both because I have a home studio.  The more variety you can offer the better.  I know what agencies want to see because I have been doing this so long and have seen hundreds and hundreds of model portfolios.

MAKE UP ARTIST

I ALWAYS include a make up/ hair artist and keep the make up simple, not over the top.  Remember that the model is a product to the agency and the agency is selling the product.   When I hold a casting I wanna see what the model looks like and I don’t want to see photos that the photographer has retouched so much that she looks fake.  Do not over do the retouching guys.  Save that for your advertising clients and editorials.

PRINT SIZE

The standard print size for a model portfolio is 9″x12″  Some agencies do use smaller books but the majority use 9″ x 12″ prints.

CLOTHING

As far as clothing is concerned I have the girl bring her own clothes.  I email her examples of the look we will be going for so she can plan.  Always have her bring twice the amount of outfits.  So five looks she should bring ten outfits.  That way I have choices and I can mix and match if need be.

LIGHTING

You DON’T  want to use flat boring lighting, but you also don’t want to light too dramatically either.  Remember as you are going through the day that she is going to try to get an agent and the agent wants to see what she looks like.

Now I want to remind you that this photo HAS NOT been retouched yet and the model did have slight acne, but with the combination of a great make up artist and soft beauty lighting, this image will only need slight retouching.  I can’t stress enough how important it is to light your work so it doesn’t have to go through hours of retouching.  It only creates a bigger budget for the client no matter how small or large the client is.

To sum up, when you get the call to shoot a model portfolio you want to:

1. Ask questions – gain insight – give answers

2. Shoot five different looks.

3. Shoot in studio (if you can) and shoot on location

4. Include a make up/ hair artist

5. Use clean flattering lighting.

Talk to your model during the whole shoot.  Direct the model especially if she is new and never shot before.  You need to help her feel confident and sexy.  You are the one person she is counting on to make her shots great and that those shots get her an agent !

Now get out there and shoot shoot shoot !  Ask me anything you would like and share with everyone ! 

I want to talk a little about how colors affect mood in a fashion photograph.  Oftentimes I see that photographers over look this fact and it is very easy to over look.  Your wardrobe stylist should not over look this however, as fashion photographer we must also be aware because ultimately we take the blame and also take the praise no matter what.

Now I’m not talking about the color of the photograph.  For example if the photo has a blue tint or a sepia tint or a red tint etc.  I am talking about the clothing that your model is going to be wearing for the shoot.  I am also talking  about the color of the make up, the shades of make up, the colors of the accessories, shoes, scarves, jewelry, earrings etc.

So when you are choosing the clothes and accessories for your shoot you must keep in mind the theme of your shoot and what emotions you want to convey.

For example: the color BLUE = patience, trust and wisdom

Green = calm, soothing, and refreshing

Red = power, strength and passion

Yellow = warmth, happiness, and optimism

Orange = confidence, creativity, and cheerfulness

Black and white = elegant, sophisticated and classic.  I think the color gray falls into this category as well  

Look at advertisements you see all around.  Take notice of the color scheme in the shot.  And if you are using props these guidelines also apply.   If you are going to shoot an advertisement for Target Spring collection, you certainly are not going to dress the model in black clothing or shoot the ad on black asphalt under a cloudy ominous sky. Your fashion model will be wearing the colors of Spring which say to the viewer fun, happiness, optimism, cheerfulness.

No, you’re going to shoot with green grass, yellow outfits , orange accessories or vice versa.  Maybe some red balloons etc.

If you have an assignment to shoot a famous football player drinking a refreshing sports drink even your lighting scheme comes into play as well as any props.  The main colors will be green, Orange and red.  Green for the refreshing sports drink, orange for the confidence of the football player and red for the power and strength a football player represents.

These are guidelines not exactly rules.  Every situation is different.  I just wanted to point out that color scheme plays a huge  role in the making of a photograph whether it be an advertisement or an editorial or even a catalog.  Don’t over look anything.   Remember to observe everything around you and take note of why that photograph works.

Just an update about my private fashion photography workshops for you all.  They are going great !  I just had the pleasure of working with Jeff Corzine.  Jeff is from Malibu and we spent two days with a great model and make up artist.  We went over certain lighting techniques and when I taught him how to properly use the Canon 580EX II he was blown away by all the great features this flash has to offer and the amazing images one can achieve with it.

Jeff also learned how to direct a fashion model to achieve amazing results just by talking to your model and choosing the right words so she can act out a situation and a feeling in her head which translates to film, or in this case the final digital image.

I will post some images from our workshop very soon !  If you would like to know more about my photography workshops please contact me via phone or email  and I will be happy to discuss details with you.

Ok here are a couple images from our workshop. This first shot the model is dressed in a long beautiful form fitting gray dress. I didn’t want to light the whole dress from top to bottom. I wanted her brighter at the top and gradually get darker as the light falls lower. So I feathered the medium soft box. It was raised high above the model and tilted down so that the bottom part of the soft box hits from the middle just barely enough down to the bottom. I didn’t want the bottom of the dress to go totally black. I directed the model to keep her poses towards her key light. And in this case there was only one light anyway. That is also how you see that HER LEFT side goes a bit darker. I placed the light slightly in front of her so that it wraps around her but not too much. If I had put the soft box directly on her right side the left side of her would go completely dark which I didn’t want.  The second photo shows how to use fill flash without getting that harsh look.  I explained how I achieved this in the previous post in the gear review of the Canon 580 EX II.  Again, any questions please ask.

Cheers,

Jason

This weekend I had the pleasure of sharing my knowledge with another attendee of my private workshop. On the second day we went out of the studio to learn how to light at any time of day with minimal gear.
So I attach my favorite speed light, the Canon 580EXII, to the hot shoe of my Canon 5D Mark II.
It was a sunny day under a blue sky scattered with big white puffy clouds and a beautiful model sitting on a white country wood fence.
So I proceed to show Jeff, my workshop attendee, how to set up the 580EXII in order to capture the beauty of our fashion model while still maintaining details in the blue sky, puffy clouds and green grass. The model was facing the harsh sun so I had Jeff scrim her with a 60 inch shoot through umbrella. I then set the flash to ETTL and high speed sync mode, dialed up the flash exposure 3 whole stops and zoomed the flash head to 105mm. I was standing about 8 feet from the model with an 85mm lens on the camera.
Now this is the awesome part! I then set my shutter speed to 1/1250th of a second! My fstop was 4.5 and my ISO was 200. I shot away and this was the beautiful result even under a mid day sun. I LOVE this flash!
The possibilities are endless. The high speed sync mode is my favorite feature. I now am not limited to syncing at only 1/250th of a second! I can capture details in my background and control my contrast by using a very fast shutter speed.
Now, my only warning is have a good amount of double A batteries or use an external battery like a Quantum Turbo 2×2. Also very important is that you can’t shoot fast because you will end up blowing up the flash because of all the power your asking it to pump out by pushing it 3 full stops and zooming the flash head to it’s max at 105mm. Which is another great feature. Being able to zoom the flash head from 24mm all the way to 105mm gives the photographer so much control and room to play with.
The Canon 580EXII is one piece of gear that is always in my bag.

Recently I photographed a beautiful fashion model for an editorial.  As you all know I like to keep my  fashion lighting very simple and raw concentrating more on the emotion and feeling of a photograph.  I decided to shoot in a hotel room on a bed with white sheets.  The only photo gear I brought was of course my camera, lenses and my Canon 580 EX II.

For this particular shot though I used the night stand lamp and  that’s it.  I took off the lamp shade which revealed two very bright energy efficient bulbs.  Then I put the lamp on an upside down trash can set just out of frame.  I wanted a really grainy look so I set my 5D Mark 2 ISO to 1000, put it on sticks and set my exposure to 1/25th @f/5.  If any of you “pros” out there think I am giving away a secret well you’re wrong.  You wanna know why you’re wrong ?  I learned this technique from Helmut Newton.  Now go take your secrets and ………

Ok I got that off my chest lol.  So now this is where the real seasoned photographer needs to come out.  I have a half naked 19 year old young girl on a hotel bed.  You think she feels really confident and secure ?  No, she doesn’t.  So it is my job to earn her trust, let me dig deep into her soul and capture her soul on film, well a CF card lol. I shot this in color and in post changed it to black and white.  If anyone has ANY questions please ask !

lingerie model photographed on bed

My recent fashion swimsuit photography shoot at the beach was amazing.  I happened to get my hands on some behind the scenes photos taken with a cheap point and shoot but they give you the idea.   Now when I say we had a 100 foot RV I didn’t measure it but as you can see it was damn long !  We had the art directors, model, make up and hair artists, crew etc. all fit in quite nicely.  When shooting on location where you know it will be uncomfortable for the models, your crew and everyone you really need to rent an RV.   A well fed and warm crew is a happy crew !  In one of the photos you see me standing there with a stand in while the model stayed warm in the RV.   Unfortunately no one took any photos of me shooting        LOL  the story of my life.

RV used for our night photo shoot

Art Directors for the photo shoot

fashion model getting her make up applied

When planning a photo shoot the art director and photographer will make a story board of each scene to be shot.  In this story board you see a photo of the location, the swimsuits that the model will wear and the accessories such as jewelry.  Everything is planned out days before the photo shoot so everyone knows exactly what is going to happen.  You end up with a photo shoot that runs smooth with hopefully very little problems.

storyboard for night swimwear photo shoot

Then when it comes time to set up the lighting you need to have a stand in.  A stand in is very helpful because you can get your light set up pretty close to perfect while the model is getting her make up changed and changing clothes.

Stand in used for setting up the lighting

Just remember the more prepared you are the smoother your photo shoot will go.  The end result is a very pleased client that will call you back for another photo shoot.  If you like this post and think other photographers or anyone else associated with the photography business would find this helpful please click on the share buttons

Hi Gilbert, this is for you   I love it ! Thank you for the GREAT questions and requests.  This is the feedback that is nice to get because I really want to make everyone happy.  This is exactly what I want from everyone. Interaction, communication is a two way street.  Ok so check out the photo lighting diagram below.

Photography lighting diagram

I tried something different this time by actually putting the shot in the diagram.  Tom, thank you for the compliments. I apologize for not posting in awhile.  I’ve been slammed with shooting which also means I have a ton of content to write about.

The soft box was pointed at the model of course and angled down to produce a nice sculpting effect.  It was placed on a c-stand about six feet sway from the model.  I was sitting on the beach sand right under the soft box.  I could have lit the totally dark background but my client wanted it to go totally black so that’s what I did.  I offered my suggestion but in the end the client has the final say.  I didn’t use another light to hit her hair because in MY opinion it would look too much like glamour lighting.  With fashion lighting you don’t always want your lighting to look “perfect”, like it was a template you used from a “how to” book.  When shooting portraits that’s different.  As you can see the rock right behind the model is lit so that gave me some separation with her hair.

The pack I used is a Profoto 7B and yes I had a second battery that was sitting in the charger and I eventually had to use it.  I didn’t use a generator because the state charges alot extra to use one and the permit was already $1,200, which included a state park ranger with us the whole time and a lifeguard.  If the shoot was during the day the permit would only be $65 because you aren’t required to have a ranger and a lifeguard there the whole time.  BTW the county says that if ANYONE on the crew is going to be in at least ankle deep water a lifeguard must be with you the whole time.  Remember this is only for a night shoot.

Morgan did have a robe and between lighting set ups she had a nice warm 100 foot RV to relax in and fresh coffee which I took advantage of as well while my assistants set up the next shot.    Now as we were shooting there was no way for her to stay warm.  That comes from her own inner strength and me constantly talking to her to keep her mind off the cold.

The power output varied from each set up.  Sometimes we were at full power and sometimes were were at half power etc.  Just depended on the situation.   My camera settings were : 100th of a second @ f/10.  I didn’t do a custom white balance, instead I set it to 5900 throughout the whole shoot and shot a color checker for reference.   I had another assistant shining a Maglight flashlight on the model so I could lock focus.  LOL I laughed when the client said “Isn’t that light going to affect your lighting?”

Tom you are always welcome to ask as many questions as you wish to. That is the whole reason I started this blog.  You don’t have to apologize   EVERYONE please take note:  ASK AS MANY QUESTIONS ON AS MANY POSTS AS YOU WANT.  Go back in the archives and if there is something you don’t understand or you think of a question based on the shot that I didn’t cover by all means ASK ME.   If no one asks me questions then the blog just sits still.

Also, if anyone has any suggestions of topics they would like me to cover please let me know.  I made a category specifically for this.  Go to Photography Discussion-Ask me anything about photography and ask as much as you want.  Remeber this: there is no such thing as a dumb question.  I LOVE to teach and educate.  As a matter of fact I got my Associates Degree in child psychology because originally I wanted to be a teacher.   And REMEMBER TO CLICK THAT RSS BUTTON ! 

The third day of our fashion photography workshop involved learning how to light on location mixing the sun with your off camera flash and really using it off camera instead of mounting it on your camera.  One of the really cool things we did was mounted Dave’s Canon flash on a c-stand bounced into a Photoflex umbrella !   One of the benefits of mounting the flash to a c stand with the arm is that you can boom it out at any angle you want and of course you don’t end up with a photo that looks like you used harsh on camera flash.

We spent the whole day experimenting and just shooting, shooting and shooting.  I would observe Dave as he photographed the model and suggest different things to say to the model as he was shooting.  We had a nice lunch and ended up with great photos.  Dave is a great guy and learned so much.  Dave gave his testimonial however if there is something specific you would like to ask him about his three day workshop please don’t hesitate to email him.  His email is dave@daveclee.com and as always I encourage you to email or call me if you would like more information.

Hi everyone !  I apologize for not posting in such a long time. Been busy shooting.  I think you are going to love these photos from a recent fashion editorial.  So as you can see I had my team, wardrobe, hair, make up, assistants.  It was 105 degrees and dry !  Under those conditions everyone really has to be extra aware to be on top of their game, even me lol.

On this shoot I had my two assistants holding a 6 foot tall oval shaped reflector bouncing the sun back into the model.  I used an 85mm lens.  The hazy look is the result of me letting some of  the sun bleed into the shot.  The model is Elicia Perkins from Next Models.  Any questions please ask !!!