I have been asked many times why I choose a certain lens for the different photos I have shot whether the photos are for a campaign or a catalog or even a personal model portfolio shoot.

The answer isn’t so clear cut.  I can tell you that my most used lens is my Canon 85 1.8.  Why do I love this lens ?  For the reason that I can get full body shots to three quarter shots to half body shots, all with one lens.  And this lens is very light which does matter after you have been shooting for 5, 6, 7 , 10 hours.  The contrast and saturation is great and I always get sharp crisp images which is VERY important when shooting a clothing catalog.  When shooting clothing  you MUST capture the details in the fabric and I don’t care what kind of fabric it is, it is your job as a photographer to make sure every detail of the clothing is clear and well defined.  This is especially important now because of the internet.  A popular trend for designers is to show the model full body and when the user scrolls over the jacket, blouse, pants, jeans etc. a magnified image pops out that shows the incredible detail of the stitching or quality of the silk, denim etc.

So with just a little movement back and forth on my part I am able to give my client choices from full body all the way to half body shots.  Now granted, knowing that my client is going to include a pop out of tight close up of the fabric I will move in for a half body shot.  That brings me to my next favorite lens for shooting fashion. That lens is the Canon 100mm 2.8 Macro.

I can get as close as one inch to the garment and capture every little detail including the little fibers of each stitch !  At this point I would be on a tripod of course.  If I am shooting a beauty campaign which I just completed by the way, I will roll out this amazing lens.  I’m on sticks and got my 100 macro attached to my 5D Mark 2 and I can shoot away with full confidence.  I will even get in tight on one eye to show the clarity and quality of the eye shadow, nail polish, lip stick etc.   It’s not L glass but I will give you my opinion on L glass……… YOU DON’T FRIGGIN NEED “L” GLASS !!   Ok ?  Get over this crap that you have to have “L” glass to get great shots.  My God I get sooo irritated when I see that a photographer has just wet his pants because he just bought a new lens with “L” glass.  Do you think all the greats used “L” glass ?  No they didn’t.  Why ?  Because it didn’t exist and guess what ?  They were still hired to shoot the great campaigns and Vogue covers and their shit still looked amazing.  Helmut Newton, Herb Ritz, Sante D’ Orazio, Irving Penn, the list goes on, never shot with “L” glass and ummm well, they have gone down in history as some of the best shooters in history !

Ok enough ranting lol.  Seriously though, if you wanna waste your money and you have the money to waste and it makes you get a warm feeling all over then go for it !  Spend spend spend !!!! Canon still won’t sponsor you.. he he.

I will admit that I do own two lenses that are made with “L” glass, but that is not why I bought them.   So another favorite lens of mine is my Canon 28-70 2.8 L.  Many times when I’m shooting in a really cool location I like to capture the location and the model in the same shot to tell the story with a more dramatic effect.  So I will move in VERY close and zoom out to 28mm and capture that awesome sky in the desert or beautiful beach, blue water and blue sky and oh ya, the beautiful model as you can see in these two shots.

So there you have it.  These are the three lenses I shoot with most often.  If I want to REALLY compress my image and background I will break out my Canon 200mm 2.8 L and I ALWAYS put that on sticks.

So I’m sure some of you will disagree with my on the whole “L” series debate.  I wanna hear your side.  I would also love to know what some of your favorite lenses are and why.  And don’t forget to click the subscribe to my newsletter link.  It’s at the bottom of my LINKS section.

Cheers !!!

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This weekend I had the pleasure of sharing my knowledge with another attendee of my private workshop. On the second day we went out of the studio to learn how to light at any time of day with minimal gear.
So I attach my favorite speed light, the Canon 580EXII, to the hot shoe of my Canon 5D Mark II.
It was a sunny day under a blue sky scattered with big white puffy clouds and a beautiful model sitting on a white country wood fence.
So I proceed to show Jeff, my workshop attendee, how to set up the 580EXII in order to capture the beauty of our fashion model while still maintaining details in the blue sky, puffy clouds and green grass. The model was facing the harsh sun so I had Jeff scrim her with a 60 inch shoot through umbrella. I then set the flash to ETTL and high speed sync mode, dialed up the flash exposure 3 whole stops and zoomed the flash head to 105mm. I was standing about 8 feet from the model with an 85mm lens on the camera.
Now this is the awesome part! I then set my shutter speed to 1/1250th of a second! My fstop was 4.5 and my ISO was 200. I shot away and this was the beautiful result even under a mid day sun. I LOVE this flash!
The possibilities are endless. The high speed sync mode is my favorite feature. I now am not limited to syncing at only 1/250th of a second! I can capture details in my background and control my contrast by using a very fast shutter speed.
Now, my only warning is have a good amount of double A batteries or use an external battery like a Quantum Turbo 2×2. Also very important is that you can’t shoot fast because you will end up blowing up the flash because of all the power your asking it to pump out by pushing it 3 full stops and zooming the flash head to it’s max at 105mm. Which is another great feature. Being able to zoom the flash head from 24mm all the way to 105mm gives the photographer so much control and room to play with.
The Canon 580EXII is one piece of gear that is always in my bag.

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I’ve decided to create a photographic gear review from someone who actually uses the gear.  One thing I don’t like about reading reviews on other sites is that they use the piece of gear for a few days and that’s it.  Well I want to read hands on reviews from a photographer who has been using the camera, flash, light etc. for longer than just a few days.

So recently I purchased the Canon 5DMarkII.  Now, I should mention that I HATE buying new gear.  I don’t look at new gear as a toy or something that I can have fun with.  A camera, light whatever is just a tool to capture what I really love which is fashion.  But because of digital I gotta keep up with the technology and that gets expensive.

The Canon 5DMarkII is a GREAT camera !   The 21 mega pixels is more than enough to shoot anything you need to shoot.   The full frame sensor is totally needed to capture the highlights and shadows, more bit depth, and the camera has the new Digic 4 processor which is FAST !   Use a UDMA CF card and you will not only be able to shoot multiple frames faster but also the images will download to the computer at lightning speeds.   Ok so you already know the technical details.  How does it perform on a job ?  The image below was taken right from the camera.  No post done at all.

I have to admit that coming from a Canon 1DS which is an old camera but still a workhorse that delivers amazing photos, was something I was very apprehensive about making the switch.  What I LOVE  about the 5D2 is that even with the battery grip it is still much lighter than any of the 1DS cameras.  I’m 40 years old now and not a kid anymore so holding a really heavy camera all day is something that my muscles just don’t like lol.

The focus issues I have been hearing about are non existent with this camera.  I haven’t had any problems.  Every shot is tack sharp.  But remember, YOU MUST USE CANON LENSES.  The electronics talk to each other much better than off brand lenses.  The only problem it does have is when I am shooting a model back lit with flair and not much contrast, it does have trouble locking focus.  But what I do is use the center AF point and I am fine.  I want to say to Canon that they should have put cross hair focus marks on all 9 AF points and not just the center AF point. I mean come on, the 50 D has cross hair focusing on all of it’s 9 AF points and it’s a less expensive camera !  What were you thinking Canon ?  But remember, when I first started shooting there was no auto focus and you had one focus prism in the center and you had to line up the two lines to get your focus so I will stop complaining lol.  When I am shooting in a normal situation with no back light and nice contrast, all 9 focus points work perfect.

I like the way the buttons are all laid out, easy to get to without having to look away from the viewfinder.  I can change my focus point with my right thumb.  One thing I must say I don’t like is that the dial on the left that changes your different shooting modes should have a lock.  I notice at times I’m on auto, or portrait etc. when I should be on manual.

The LCD screen is awesome and very accurate. The menus are easy to navigate and very self explanatory.  I like the way it feels in my hand WITH the battery grip.  Without the grip I must admit the camera feels small but then again, I shot just as great photos with my Canon AE-1 which is MUCH smaller than this camera.   We’ve all gotten spoiled.

The camera is very solid and I don’t have to worry about knocking it around a bit.  The material on the body makes it easy to hold and handle.  I actually only use the one battery that came with it and I get through  a whole 10 hour shoot day without having to recharge it.

The quality of the images of course is AMAZING.  With the new full frame sensor and 21 mega pixels you can make a friggin billboard.   The color tones are very accurate and even the white balance is accurate.  I ALWAYS shoot  a color card but never seem to need it.  The camera does everything but wipe your …………… well you know  lol.

Would I recommend the Canon 5DMark II ?  You bet your ass I would.   You can’t go wrong.

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