Recently I shot a catalog or sometimes called a look book. A designer will call me asking me to shoot their new creations. Normally if everything on the designer end goes smoothly, I will shoot two seasons ahead. So this shoot which is for Simply Mimi, we shot this in August of 2010. The collection is Spring 2011. The time table isn’t always exact but everyone does their best to get the designs manufactured in time for the shoot. This will give the designer enough time to design the catalog / look book, send it out to her buyers and ship her orders to the various stores in time for the season they were meant for. Trust me, it NEVER runs that smooth and on time lol.
So this is a small sample of what I shot. Now let me explain something to you guys. You might be saying to yourselves that it looks really boring. Well, it is ! Shooting look books is boring UNLESS it is a look book for Gucci etc. You get my drift I’m sure. However, the bare bones fact is that I would rather be shooting than sitting in a cubicle all day answering a phone or working the drive through window. ” Welcome to Kentucky Fried Chicken may I take your order please?” as I spit my gum out that I’ve had in my mouth for the past 8 hours !
Catalog / look book shooting is easy, quick and you make a pretty penny for a days work or two. Do I put all my catalog work up on my site ? Heeeelllllll no !
I show my artistic side and creative side on my site. IF the look book is cool enough then I will put it up on my site.
So what is involved in shooting a catalog / look book ? As you can see the lighting is all the same. You MUST bring out the texture of the clothes and show them well. This is not about being fancy and artistic with your lighting with dark shadows and moods. These look books are for buyers of major department stores and they want to see the garments they are investing in. Sometimes I will also shoot a lifestyle shot or two or three etc. to go along with the look book if the client asks.
So there ya go. One of my recent catalog / look books. Hit me up with any questions you have. Trust me, I haven’t included every detail in this post because I am trying to get you all to think about what else is involved and ask me questions so we can get some interaction goingcatalog, clothing, fashion models, jason christopher, lighting, look book, look books, photo shoot, photographer, simply mimi