Hello everyone ! Let me start by apologizing for not posting for such a long time. I took time off to go on vacation, visit relatives and refresh the old motor lol. Now I am back !
I recently had the pleasure of shooting a great beauty campaign for Cala Beauty Care Products. I got the call from an advertising agency, sent them a quote, signed my contract and the planning began. They wanted everything shot on a white background. So I gathered my crew, booked the studio and had a great shoot.
You will see that the model was beautiful. We actually had two models. What was interesting about this shoot was that I had beautiful models but the focus was on the products. For instance in this shot as sexy as it is, my client wanted to show the cool silver looking acrylic nails she was wearing.
The wardrobe stylist matched the sexy booty shorts with that shiny silver color as well as the high heels. So as we see everything matters in a photo, even down to the shoes and shorts the model is wearing. To light the already white background my assistant used two Profoto heads on each side of the set mounted with medium sized white umbrellas. My key light was a white beauty dish. We put up white V- flats on both sides of the model to reflect some edge on to her.
The team was actually pretty large. I had two manicurists, one hair stylist, two make up artists and a wardrobe stylist. The owner of the company was there giving direction to the woman who hired me from the ad agency who acted as art director. You would think that with that many people things could get crazy, but everyone knew their place and did their job as expected. As photographers we still need to remember that we are in charge of EVERYONE. I have eyes in the back of my head too. I am always aware of everything going on around me. Occasionally I will check on the make up and hair, manicurists etc. just to make sure the boat is sailing smoothly. Ok so check out some other images.
And this is how a couple of the photos were used. The client printed 8 foot posters to display at their booth for a cosmetic convention in Las Vegas. I took a shot of the set for you guys. That is my assistant Ryan. Any questions or comments please shout away !advertising agency, advertising photography, art director, beauty care products, fashion models, fashion shoot, jason christopher