I want to talk a little about how colors affect mood in a fashion photograph. Oftentimes I see that photographers over look this fact and it is very easy to over look. Your wardrobe stylist should not over look this however, as fashion photographer we must also be aware because ultimately we take the blame and also take the praise no matter what.
Now I’m not talking about the color of the photograph. For example if the photo has a blue tint or a sepia tint or a red tint etc. I am talking about the clothing that your model is going to be wearing for the shoot. I am also talking about the color of the make up, the shades of make up, the colors of the accessories, shoes, scarves, jewelry, earrings etc.
So when you are choosing the clothes and accessories for your shoot you must keep in mind the theme of your shoot and what emotions you want to convey.
For example: the color BLUE = patience, trust and wisdom
Green = calm, soothing, and refreshing
Red = power, strength and passion
Yellow = warmth, happiness, and optimism
Orange = confidence, creativity, and cheerfulness
Black and white = elegant, sophisticated and classic. I think the color gray falls into this category as well
Look at advertisements you see all around. Take notice of the color scheme in the shot. And if you are using props these guidelines also apply. If you are going to shoot an advertisement for Target Spring collection, you certainly are not going to dress the model in black clothing or shoot the ad on black asphalt under a cloudy ominous sky. Your fashion model will be wearing the colors of Spring which say to the viewer fun, happiness, optimism, cheerfulness.
No, you’re going to shoot with green grass, yellow outfits , orange accessories or vice versa. Maybe some red balloons etc.
If you have an assignment to shoot a famous football player drinking a refreshing sports drink even your lighting scheme comes into play as well as any props. The main colors will be green, Orange and red. Green for the refreshing sports drink, orange for the confidence of the football player and red for the power and strength a football player represents.
These are guidelines not exactly rules. Every situation is different. I just wanted to point out that color scheme plays a huge role in the making of a photograph whether it be an advertisement or an editorial or even a catalog. Don’t over look anything. Remember to observe everything around you and take note of why that photograph works.Tags: black and white, clothing, color scheme, colors, emotions, fashion model, fashion photographer, lighting scheme, spring collection, warmth