A fellow photographer friend of mine asked me a question today. She wanted to know what the term branding meant in relation to a photographer’s career. This is a really good question because your career as a fashion photographer, portrait photographer, wedding photographer or any kind of photographer depends on branding yourself. As photographers we are hired for our style and look of our photos.
1. The first part of branding yourself is designing a logo. That doesn’t mean your logo has to be a graphic or initials. Take for example Gucci. When you see the word Gucci you know it’s Gucci by the font style that is used. Same can be said for Quicksilver, Versace, and the list could go on. My logo for example is the font style that is used as well as the spacing between letters. The next thing you want to be aware of is your color scheme of your logo. My colors are gray background and white letters.
2. So now you have your logo and color scheme. You then make your website. Your website should incorporate your color scheme as well. My site is a gray background and white letters. It has been this way for 10 years and hasn’t changed once. People are creatures of habit. When you change up your site and colors every year or every other year that is not a very effective technique to keep your brand in everyone’s minds.
Think of McDonalds. If those golden arches suddenly were green, or blue or red or whatever, what do you think would happen ? LOL
3. Now you make your business cards and letter head for contracts and correspondence. Everything must match.
4. The next MOST important part of branding yourself as a photographer is defining your own style of shooting. Now this takes years. You need to get to know and find yourself as a photographer and shoot what you love as noted in this post. This will become your signature style in which you will be hired for jobs. My signature style is the back lit flare look with a little bit of fill shot outdoors. I do not do this in post.
I really like this look and this is a technique I teach in my private photography workshops. It is a soft look that does not require much gear and you can use a reflector and or an off camera flash to just give a kiss of fill light. I also execute this look in studio as well.
In conclusion, this is branding yourself as a photographer. Only YOU can do it. Only you can find yourself and your style. Remember that this is the most important part of establishing your name / brand. Any questions or comments please ask away !
Cheers !Tags: background, Branding, business cards, camera, fashion, fashion photographer, flare, gucci, photographer wedding, portrait photographer, Quicksilver, signature style, studio, website, wedding photographer