Jason Christopher, LA Commercial & Fashion Photographer Bio

high fashion lingerie photo shoot

This is a recent fashion lingerie advertisement that just came out.  Notice I posted this in the photography lighting on location section.  We shot this at the Bissell  house in Pasadena California.  Originally when the designer and I scouted the location we planned  the whole lighting scheme a certain way referenced from tear sheets she pulled from various magazines.  So I went over all the details with my assistants days before and brought all the gear we needed based on the ORIGINAL lighting design.

So we get to the location on the morning of the shoot and the designer decides she wants a TOTALLY different lighting design than what we had originally planned.  Well of course this is where your photography fundamentals come in and you better know your fundamentals otherwise you will never advance in this business.  I pulled my assistants aside and we discussed the changes that needed to be made in order to please the client.  Remember this:  at the end of the day pleasing your client is what will get you the call again for another shoot.

Long story short we made it happen and it didn’t take long to figure it all out.  Notice I placed this post in the lighting on location because it is on location and not just a studio where everything is controlled.  You have ambient light to deal with coming from windows and the sun is moving throughout the day.

Now in response to Stikman’s comment, yes you can go wrong even though you have great models.  Models are just objects to hang the clothes on to make the clothes look great.  Well if you don’t know how to light your models wearing the clothes, the designer will not be able to sell their clothes to buyers.  Buyers want to buy clothes, not models