One of my favorite shots. This was in Palm Springs where the temp was 115 with a steady wind of 50mph. The model was a trooper as was my crew. Shot with a Mamiya 645 AFD and a 17 mega pixel back.
This was shot at Leo Carrillo beach in Southern California. The secret to getting this shot is HUMIDITY !
Using flare from the sun in your photo
Many fashion photographers have asked me how I achieve this look. What I tell them is TAKE A CHANCE ! With the digital age there is no reason NOT to take chances.
Ok so how is this done ? I ALWAYS use a white board, NEVER a silver or gold reflector. Reflectors create that “glamour” look which is great for glamour but not fashion or beauty. I either have an assistant hold it or if you don’t have an assistant, your make up artist is a good choice. The board is held off camera right out of camera view and yes blind the model. It is their job to be able to deal with it. I control the contrast with my shutter speed. The faster the speed the more contrast you get. Ask any portrait photographer and they will tell you that this technique breaks the rules of photography. Well if you all don’t know me by now one of the things I say many times is… F * * K the rules ! If it looks good then go with it ! 
Now I invite you to ask questions !
